From Executive Summary: "Cision and Don Bates of George Washington University conducted an online survey of Print and Web journalists from September 1, 2009, to October 13, 2009, to measure use of, and attitudes toward, social media for researching and reporting stories. Social media is defined as blogs, social networking sites such as Facebook and LinkedIn, microblogging sites such as Twitter, photo/video sharing sites such as YouTube and Flickr, and review sites or web discussion forums such as eopinions.com. Results are based on 371 responses…"Social Media Usage among Newspaper, Online or Magazine JournalistsHow important have social media become for reporting and producing the stories you write? 15 % Important 40 % Somewhat Important 16 % Neither Important nor Unimportant 16 % Somewhat Unimportant 12 % Unimportant What social media tools are you using to publish, promote and distribute what you write? 64 % Blogs 60 % Social Networking sites such as LinkedIn and Facebook 57 % Microblogging sites such as Twitter 26 % Photo/Video sharing sites such as Flickr and YouTube 14 % None 5 % Review sites or web discussion forums such as eopinions.com via / more Cision.deRequest a full copy of the report (24 pg., EN, PDF)
Dati molto interessanti sull'uso dei social media da parte di un campione di giornalisti americani. Lo studio è scaricabile gratuitamente all'indirizzo sopra indicato.